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Effective Date: This policy was last updated on April 8, 2014.

Privacy Policy

Back to Basics Embroidery takes your privacy concerns seriously, and we make every reasonable effort to protect your privacy and provide a safe, secure web experience. This privacy policy explains what personal information we may collect from you when you visit our website or our stores, how we use this information, to whom it is disclosed, and how we safeguard it.

The information on this website and our policy are subject to change from time to time. Any material changes to our privacy policy and practices will be reflected on this page so that you can be aware of what information we collect and how we are using and/or disclosing it. By using our website, you consent to the collection and use of this information by Back to Basics Embroidery .

What information does Back to Basics Embroidery collect?

1. Information Collected Directly from You

Back to Basics Embroidery collects personally identifiable information from you to do all the things typically associated with electronic commerce. Your personally identifiable information will be used for the purpose for which submitted, and will not be disclosed to third parties except under  the special circumstances described in the “Does Back to Basics Embroidery disclose your information to others?” section below. Personally identifiable information we collect may include your name, gender, address, email address, telephone number, your credit card number, and an assigned password to protect your privacy.

This information is collected from various sources including information you provide on Back to Basics Embroidery through transactions, email registration, sweepstakes, contests, online membership; signing up for the e-mail mailing list in our stores; at special events; or through phone, mail or paper registrations that you submit.

We use this information to do things like:

  •   process your online orders
  •   open an online account at your request
  •   personalize your online experience with content and offers that are tailored to your interests
  •   provide customer service, whether it’s responding to a request or following up on an order
  •   include you in surveys and contests
  •   market our products and services– for instance, by adding you to our email list when you sign up during an online purchase

2. Information We Observe or Collect through Technology

a.) Navigational Information
Like most web sites, the server upon which this site resides automatically collects navigational information about your visit to this site, including your IP address, your computer type, your web browser type, operating system type and what pages linked you to this site. An IP address is the number assigned to your computer when you connect to the Internet. Navigational information is largely anonymous in the sense that it does not contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

b.) Cookies and Web Beacons
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Among other things, cookies are used to do things like see how you navigate our Web site, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and purchase history.
Most browsers are initially set up to accept cookies. You can change your browser so that it will not automatically accept cookies. Clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect.

We also use web beacons (also known as clear gifs or pixel tags), which are small image files that we may place on web pages and within web-based email newsletters that we send. A web beacon is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the web beacon appears and the time our Web site or email in question is viewed. Web beacons in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience.

Overall, these technologies may be used to help us see which of our interactive experiences online users like most. Cookies and web beacons also allow us to associate your online navigational or transactional information with any personal information you provide (such as name, address, phone number, and email address). We’ll associate this information only for our purposes: to deliver products and services to you; to improve our business; to transact business; and to market our products and services through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you’d be interested in participating in special events, given your preferences. The end result is a more personalized experience that is tailored to your needs and tastes.

3. Information Others Observe or Collect through Technology
Third-party service providers help us analyze our visitor’s site and purchase preferences, and may help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as “online network advertising”). The following provides more information about these service providers and the choices you have with respect to their services.

a. Analysis
We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.

b. Advertising
We contract with third-party advertising companies that, in turn, collect non-personally identifying information by placing cookies on your browser when you visit us here. These companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your visit to deliver our ads on this and other Web sites through their online advertising networks. These companies also provide this information to us which we, in turn, use to gauge how effective our ads are. If you want more information about online network advertising, in general, including access to some online network advertisers that allow you to designate your preferences.

Does Back to Basics Embroidery disclose your information to others?

Except as described in this privacy policy, Back to Basics Embroidery does not sell, share, distribute, or trade your personal information to unrelated third parties, except under the following specific circumstances.

1. Contractors

We use third-party “back-office” contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, monitor site activity, maintain databases, administer and monitor emails, respond to customer service inquiries, fulfill unsubscribe requests, administer and send mobile messages, and provide consulting services. We do not authorize any of these service providers to make any other use or disclosure of your information.

2. Law Enforcement

We may share information if necessary, in our good faith judgment,  pursuant to lawful request by a court of competent jurisdiction or upon presentation of a valid law enforcement warrant.

3. Legal Action

We may disclose information in special cases when we have reason to believe that this action is necessary to identify, contact, or bring legal action against someone who may have breached our Terms of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our website, or anyone else who could be harmed by such activities.

How do you access or change your information?
You can review and change certain personal information related to your use of this site (such as your name and contact information). To access your information on this site, simply sign in to your account using your email address and password, and you will be able to edit your personal information in your account profile.

You can also ask us to update your personal information by contacting us as described in the section entitled “Contact Information” below. Please note that you may continue to receive emails from Back to Basics Embroidery until such requests become effective.

How do we secure your personal information on our site?
We do our best to provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information.

This Web site has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that’s transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, Internet Explorer (version 6.0 or higher), Firefox (version 3.0 or higher), Safari (version 4 or higher), Chrome (version 2 or higher), and AOL (version 9 or higher).
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

What is the policy for visitors from outside the U.S.?

This is a U.S. Web-commerce site. This privacy policy governs the information collected at this site irrespective of where you’re located when you access it, browse it and interact with it. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate or a third-party service provider as described in this privacy policy. Moreover, governmental bodies that have jurisdiction (e.g., courts and law enforcement agencies) may be entitled to access your personal information.

Does the site link to other web sites?
While you are using the site, you may be linked or directed to third party websites outside of the site that are beyond our control. Each of these third parties may have a privacy policy different from ours. For example, you might click on a link or banner ad that will take you off the website. These links and banners may take you to sites of advertisers, sponsors and co-branding partners. Please review the privacy policies of these sites. We are not responsible for any actions or policies of such third parties.

How does Back to Basics Embroidery protect children?
This site is intended for a general audience and is not targeted or intended for use by children. We will not knowingly request personal information from any person under 13 years of age, If we become aware that an individual is under the age of 13 and has submitted any information through the Site for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

Contact Information

For questions about our privacy policy, to make changes about receiving promotional communications, please contact us using our contact page;

Click Here to be redirected to the contact page


This policy replaces all previous disclosures we may have provided you about our information practices associated with the site. Also, please note that the examples contained in this policy are illustrations only and are not intended to be exhaustive.

Your California Privacy Rights
Back to Basics Embroidery collects various types of personal information about you both online and offline during the course of our customer relationship. Under California law, if you are a resident of California, you may make a written request to Back to Basics Embroidery about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, Back to Basics Embroidery is allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use it for their direct marketing purposes.

If you would like to exercise your rights under California law, please Click Here to be redirected to the contact page. Your request must include your postal address so that we may provide you with our notice and third party direct marketing opt-out form.